4ttitude

As our project draws to conclusion our group is satisfied with the outcome, as we had done the best with what time and resources we had. There may have been a few hiccups along the way but overall we worked well as a group and played to each others strengths while supporting against our weaknesses.

We went into this project knowing what we wanted to do more or less; designs and ideas came easy to us and we got started right away. The only major problem we encountered was during the shooting phase of our project; we had to reshoot the video due to unforeseen circumstances which wasted valuable editing time. The design team did a great job on following and maintaining the theme of the project which in turn allowed the curation and logistics team to grasp a better understanding of how the final installation would look like.

A minor problem of space was quickly rectified when the graduate batch of (AD1005) allowed us to use part of their space for our exhibition.

On the day of our exhibition the analytical panel of lecturers found quite a few problems with the final project, mainly being the boring nature of its presentation and the use of the design space, however the project is meant to be a one on one interaction and is meant to be experienced that way. Even though the group felt disheartened that the ‘judges’ critique was quite harsh, we rested easy as a group knowing that we ourselves were happy with the outcome. If we work together in the future we will definitely be a more stronger and efficient team due to what we went through in this assignment.

A1 Poster Presentation 20 February 2013

ON 20 February 2013, we have our posters printed out on A1 size paper
Below are some pictures from the poster discussion of us with Shahnim and Jazmi on that day.

Important notes of that day:

• -Remove big project title for the other two posters
• -*Font size of "equipment and setup" ideal font size
• -Guidelines(Alignment and Margin)
• -Remove background boxes (GI)
• -Add roles and responsibilities (GI)
• -Guidelines(Alignment and Margin) (ALL)
• -Add plug-in used (Design)
• -Label colour mood (Design)
• -Change title of sound effects to "Narration/Voice over" (Technical)
• -Be specific about unisex voice (Eg: Overlap CH and red photo using overlay) (Technical)
• -Show youtube annotations in another way (make it like a flowchart, rectangular kind?) (Technical)
• -Setup of the video shooting (Grab photos from blog) (Technical)
• -Add captions and descriptions to the making (Design)
• -Rephrase description (Design)
• -Introduction(GI)
• less words more visuals
• summarize, include answer to the brief:
  1.challenge
  2.creative solution
  3.how do we approach the problem
• * The lightning on the "M"
• * How it's work, change it to "How it works?"
• * What it's about, change to "What is it about?"
• - draw a floor plan

Project Beta Testing 6 February 2013

6 February 2013 (Wednesday) is the day for our beta testing.
In this day, 4ttitude members reached few hours earlier than the exhibition time for our setup.
We are unable to setup on the previous day because it's a sharing space with others.
Therefore, we can only do the setup on the exact day.
The biggest worry of our team is the sharing space with AD1005.
However, the students from AD1005 are very friendly.
We are really thankful for their understandings and cooperation.
 

Since we're doing our project in an open space.
There few important things that we need to take note.

1. The wires on the floor. We need an internet connection for our setup, the nearest internet plug to our exhibition spot is the one which is located inside the library. Therefore, the wire must be taped firmly so that it will not trip the passerby.
2. The "no-entry" sign. We have a projector which is located on top of a locker. Even though we have already taped the bottom of the locker, but it is still dangerous for people to lean on it. Therefore, we have created a space which is no entry available to avoid people from shaking the locker accidentally.

This is how the final setup looks like at the end.

Introduction of our project is stick on the white foam.

Important feedback from the lecturers

1. Distracting backdrop
2. The presentation is too draggy, too many videos
3. We didn't make full use of the exhibition space

Post-Mortem

1. Look into very minor details
2. The continuity of our design in our project
3. Refine user interface (showcase our thinking as detail as possible)
4. Create 30s video (What is project all about?)
5. Visual studies
6. Make sure installation in on eye level (user experience)
7. Project leader - controls the flaws
8. Always have back up plan

Video Re-Shoot 1 February 2013

The equipments we booked are same as last time, first video shooting, but we added a spot light for the shooting that day.

Venue: Green Screen Videography Studio
Time: 9.00am to 1.00pm

Roles and positions of the day
1. Director - Redzuan
2. Make Up Artist & Video Editor- Jayis
3. Talent/Model aka the ai - Ching Huey
4. Cameraman- En Fung

Here are some photos from that day.

Alpha Testing 30 January 2013

In this day, we encountered a huge problem because the venue we requested to use is used by other batch of students for their graduation fundraising. After some confirmations we did with the IT department, there is a mistake which one of our team members did not submit the request slip while doing the equipment booking. There is initially 2 groups which plan to have their setup installation there but due to the clash of venue, another group decided to do it in MM Lab instead. Therefore, the representatives from our group, Jayis and Ching Huey decided to do some negotiations with the person in charge of the fundraising event. After a discussion about 30 minutes, discussing about the floor plan, the president agreed with the sharing of the venue for alpha and beta testing.

Important decisions of that day:

• Consider about the wire on the wall which can cause shadow while doing projection.
• Stick the bottom of the locker to avoid shaking.
• Consider about the man power and hours we should spend while doing the project
• Re-shoot because the AI's head is cut for some scenes.
• Confirmation with the IT department about the internet plug.

Meeting Minute 23 January 2013 (Pre-Alpha)

In this day, Shahnim and Jazmi separated the team by meeting them with the leader from each department.

The design and curation department was given a briefing session about the A1 posters we have to submit on week 13 by Shahnim.

Change of Week 13 Live Exhibition Format, due to unavailability of panel installation.

Students are to create three A1 (33.1 x 23.4 in/ 841 x 594 mm) posters to creatively present their work that communicates clearly

• How your idea answered the brief.
• Aim to grab the judges attention in 30 seconds, and from there, don’t let it go!
• Keep the format Simple and Entertaining.
• Clearly showcase your
• Great Idea, Brilliant Execution and
• an Answer to the Brief.

1. 1 poster for General idea of Project.
2. 1 poster for Design Execution and Development.
3. 1 poster of Technical Execution and Development.

Tip: KISS (Keep It Seriously Simple)


The technical and research/documentation department was given a briefing session by Jazmi.

A/B Testing - Split testing, with/without something

Areas to consider:

• Screen design - different position, questionnaire - how accurate is the info for you
• UI and Setup
• Sound
• Interaction
• is 10s good enough for the user to think?
• Rewarding

Behind the Scene of Video Shooting 18 January 2013(Friday)

18 January (Friday) is the day we decided to do our video shooting.
We reach videography studio around 2.30pm and collected the equipments needed from the IT Department.

The equipments we have used for that day, include:
1. Canon 650D DSLR
2. Canon EF 50mm F1.8
3. A tripod
4. Studio lights x3

Roles and positions of the day
1. Director - Redzuan
2. Make Up Artist & Video Editor- Jayis
3. Talent/Model aka the ai - Ching Huey
4. Cameraman- En Fung

After we reached the videography studio, Jayis started to do the make up for Ching Huey.
The theme for our make up is futuristic. After our discussion, we have decided to go for silver colour.

Image 1 below shows Jayis helping Ching Huey to do the make up

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Image 2 shows Redzuan checking the lights setup by En Fung.

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Image 3 shows Redzuan checking the lights to see if they are functioning.

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This is the basic setting for our lighting

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Redzuan plugged in the cable for each studio light

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Ching Huey checking her make up

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While Ching Huey was still getting her make up done, Redzuan reposition the studio lights.

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Jayis reposition the lights to get the right lighting.
In this video shooting, one light was placed in front, two at the back were facing the wall to bounce the light from the wall.

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Jayis testing the camera

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Checking the colour of the video taken

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Redzuan setup the tripod

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Redzuan and Jayis discussing about the suitable height and angle to place the camera

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Jayis and Redzuan setting up the camera and tripod

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Jayis tested the focus of the lens

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Redzuan was sitting on the chair and feeling excited to start the video shoot

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Wrapping Ching Huey in-progress. Starting from the hand

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Wrapping the body.

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Not forget about the neck too.

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Almost done
The shooting is only focus on the top part from the head to the shoulde

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Test-shot

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Having fun while discussing about the shooting

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Ching Huey listening to instructions carefully

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Jayis and the group checking the test version of the video taken

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A close up version of Jayis's first attempt editing the video

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The final touch up before starting our videoshoot

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Redzuan, the director of the day, checking the storyline.

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The video shooting officially started

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The video shooting ended around 5.30+ pm.
It was a wrap for that day and everyone worked really hard!
Go 4ttitude!!!